'Angry Brides' game hopes to put spotlight on dowry concerns
A screen grab of the game "Angry Brides," which aims to bring awareness to the violence dowries cause in India.
January 16th, 2012
03:34 PM ET

'Angry Brides' game hopes to put spotlight on dowry concerns

There's a new game hoping to make a splash in the Facebook game market, and it's called "Angry Brides."

No, you don't have to read that sentence again; we didn't accidentally misspell the game you're thinking of.

But the people behind this game hope the mix-up gives momentum to "Angry Brides," which aims to put a spotlight on the issue of dowries in India. Dowries are traditionally given to a groom's family to ensure the bride is taken care of and can, in some cases, cause violent clashes between families. The gifts can include money, jewelry or any other family belongings.

The game, produced by the Indian marriage site Shaadi.com, is a play on the extremely popular game "Angry Birds." But instead of hurling birds across the screen, this time, you're throwing household objects such as shoes and rolling pins at prospective grooms, with listed dowries starting at 1.5 million rupees (about $29,200). If you hit grooms just right, you'll lower the amount and add it into your anti-dowry fund.

"The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry," Ram Bhamidi, senior vice president and head of online marketing for the site, wrote on its Facebook page.

The page, advertising the game, features what appears to be a Hindu goddess holding all of the tools you would need to strike your possible groom.

"A woman will give you strength, care and all the love you need ... NOT dowry!" a caption under the image exclaims.

The group hopes that the viral nature of "Angry Birds" - and therefore, they hope, the parody - will draw attention to the dowry issue and the violence it can cause.

"According to a 2007 study ... there is a dowry-related death every four hours in India," Bhamidi wrote on the Facebook page. "We condemn this menace and have consistently run campaigns on social media to help create awareness of the issue."

soundoff (89 Responses)
  1. DRDI

    The way my wife's spending, I want that dowry too

    January 16, 2012 at 4:00 pm | Report abuse |
  2. BOMBO ©

    My precious wife is worth at least 5 goats and a camel to me.

    January 16, 2012 at 4:16 pm | Report abuse |
    • Eric the actor

      What no chickens, give her back!

      January 16, 2012 at 5:35 pm | Report abuse |
  3. Henny Young Islamman

    Take my wife. Please. I give you two goats to take my wife.

    January 16, 2012 at 4:17 pm | Report abuse |
  4. RUFFNUTT ( words with friends world champion )

    THE dowry is there mostly for ugly chicks.. they family has to pay so someone will marry them..

    January 16, 2012 at 4:43 pm | Report abuse |
  5. Total cynic

    If dowries are a nuisance, so is spousal support.

    January 16, 2012 at 4:48 pm | Report abuse |
  6. gyno_american

    Or try the American version, where prospective brides try to convince men that marriage is needed. LOL

    January 16, 2012 at 4:55 pm | Report abuse |
    • BOMBO ©

      I thought it was one of the Jack-in-the-Box's daughters.

      January 16, 2012 at 5:51 pm | Report abuse |
  7. Portland tony


    January 16, 2012 at 5:12 pm | Report abuse |
  8. sameeker

    If a man were throwing things at his ex in order to lower his payments to her, there would be an outrage.

    January 16, 2012 at 5:17 pm | Report abuse |
  9. Heavyhand

    Great attempt at writing an informative piece Mallory....

    How about providing us with a few examples as to WHY these dowry's are causing violence.

    January 16, 2012 at 5:25 pm | Report abuse |
  10. BOMBO ©

    Maybe don't troll her, unless you see her trolling someone else.

    January 16, 2012 at 5:39 pm | Report abuse |
  11. Lee Fong Lumberyard (R-Ohio) "Crockpots $16.95"

    A $29,000 dowry? Guess da crockpot and vacuum cleaner won't good enough. Some chick so overrated.

    January 16, 2012 at 5:45 pm | Report abuse |
  12. Rico Suave

    So to expose outrage at dowries you have a game that #1 rips off another game and #2 encourages violence.

    January 16, 2012 at 5:53 pm | Report abuse |
  13. sam

    how is that different from the bride's family in the states paying for the wedding ? or the groom's family paying for the wedding ? .. just a cheap way to get some publicity no issues here

    January 16, 2012 at 6:01 pm | Report abuse |
    • puzzyeetin

      It's different because here in the US, after we get married that's that. It's over. In India, after you get married, the grooms family will still continue to demand dowry cash or gifts. If the in-law's fail to bring the right amount of cash or the requested gifts then she could very well be burned to death. Beaten to death. Acid thrown on her face and then divorced.
      It's a bit different over there.

      January 16, 2012 at 6:55 pm | Report abuse |
    • A

      That's actually not how it works in a majority of india - a dowry is an old rural custom which is indeed very similar to the bride paying for the wedding. The difference is that India is beginning to become like the feminist West, where any responsibility of women is looked at as backwards, and that beating men is totally ok. In India, there's a new law in parliament that would actually PAY women for hitting their husbands if they deem them abusive (no courts needed).

      January 16, 2012 at 7:16 pm | Report abuse |
    • Hugo

      Sam, why did you ask questions and then assumed you knew the answers?

      January 16, 2012 at 7:44 pm | Report abuse |
    • RabiaDiluvio

      The family of the bride paying for the wedding is a leftover of the days when dowry was common in English/German society. Now it is just customary and BY NO MEANS EXPECTED (let alone demanded) on the part of the groom's family. You get to set your budget if you choose to do it and It is understood that some will pay and some will not and the worst that will happen is that some might brand you a "cheapskate." In certain parts of India dowry is not only expected, but frequently more is demanded, even after the wedding (and the bride often gets abuse, death or disfigurement if her family does not pay up). So yeah...a little different than paying for a wedding.

      January 16, 2012 at 8:12 pm | Report abuse |
    • Emily

      The family of Indian bride does pay for the wedding PLUS gives a dowry so she can get married. Not all Indians still practice this. It is mostly still held to in South India where male chauvinism is still the norm.

      January 16, 2012 at 9:36 pm | Report abuse |
    • specksk

      @Emily yeah.... yeah.... let's blame it on South India. Have you looked at the recent male to female ratios for different Indian states?

      January 17, 2012 at 2:54 am | Report abuse |
  14. Eric

    So a dowry is bad but domestic violence is okay? flawed message...

    January 16, 2012 at 6:24 pm | Report abuse |
    • Zabbot

      You're not so strong on the reading comprehension are you... Stop reading the article you expected to read, and read the actual article...

      January 17, 2012 at 3:07 am | Report abuse |
  15. Jazzy

    @ Leaf on the Wind, No other blog came closer to the subject. This one at least had something to do with couples.
    Enjoy 🙂

    January 16, 2012 at 7:29 pm | Report abuse |
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