'Angry Brides' game hopes to put spotlight on dowry concerns
A screen grab of the game "Angry Brides," which aims to bring awareness to the violence dowries cause in India.
January 16th, 2012
03:34 PM ET

'Angry Brides' game hopes to put spotlight on dowry concerns

There's a new game hoping to make a splash in the Facebook game market, and it's called "Angry Brides."

No, you don't have to read that sentence again; we didn't accidentally misspell the game you're thinking of.

But the people behind this game hope the mix-up gives momentum to "Angry Brides," which aims to put a spotlight on the issue of dowries in India. Dowries are traditionally given to a groom's family to ensure the bride is taken care of and can, in some cases, cause violent clashes between families. The gifts can include money, jewelry or any other family belongings.

The game, produced by the Indian marriage site Shaadi.com, is a play on the extremely popular game "Angry Birds." But instead of hurling birds across the screen, this time, you're throwing household objects such as shoes and rolling pins at prospective grooms, with listed dowries starting at 1.5 million rupees (about $29,200). If you hit grooms just right, you'll lower the amount and add it into your anti-dowry fund.

"The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry," Ram Bhamidi, senior vice president and head of online marketing for the site, wrote on its Facebook page.

The page, advertising the game, features what appears to be a Hindu goddess holding all of the tools you would need to strike your possible groom.

"A woman will give you strength, care and all the love you need ... NOT dowry!" a caption under the image exclaims.

The group hopes that the viral nature of "Angry Birds" - and therefore, they hope, the parody - will draw attention to the dowry issue and the violence it can cause.

"According to a 2007 study ... there is a dowry-related death every four hours in India," Bhamidi wrote on the Facebook page. "We condemn this menace and have consistently run campaigns on social media to help create awareness of the issue."

soundoff (89 Responses)
  1. wasso

    Let me get this straight–according to the latest census, there are now more men than women in India. Given the basic laws of supply and demand, with fewer per capita women, shouldn't there be a greater demand for women ? If so, women should now call the shots with their families demanding dowries from mens' families instead !

    January 16, 2012 at 11:26 pm | Report abuse |
    • Thomas

      And because there is a shortage of men, there would be a shortage of "good" men. A dowery is intended to ensure that the daughter not only get married but marries a "good" man. Good being defined as one wishes.

      So a shortage of men would increase the use of a dowery, not decrease it.

      January 17, 2012 at 8:56 am | Report abuse |
  2. lance corporal

    but all the men in the game are gay(not that there's anything wrong with that), look at how they're standing 😉

    January 17, 2012 at 2:11 am | Report abuse |
    • Kris

      That was funny!

      January 17, 2012 at 10:09 am | Report abuse |
  3. Lost

    Stop making it culturally acceptable for men to have more than one woman. In societies, where men can legally have more than one wife, the wives should have the option to have other men of their own. This is far more fair than man women sharing one man, and it will allow men to learn that they are not the center of the universe.

    January 17, 2012 at 2:13 am | Report abuse |
    • Oodoodanoo

      Polygamy is illegal in India. Any reason why you brought it up in this context?

      January 17, 2012 at 3:56 am | Report abuse |
    • Guest

      A man married to many women is like having a different car to drive every day of the year
      A woman married to a bunch of men is like sharing a kleenex with 40 other people

      January 17, 2012 at 4:11 am | Report abuse |
    • JustMe

      The majority of brides in India are Hindu which is not a religion with multiple wives.

      January 17, 2012 at 7:57 am | Report abuse |
  4. John catao

    This website doesn't give a crap about dowry or women. All they want is your personal info when you login to the game from facebook.

    If they cared, they would have allowed you to play the game on facebook without letting them access to your info or outside facebook directly on there site.

    January 17, 2012 at 4:02 am | Report abuse |
  5. ken

    if the last generation has taught the world nothing else it has taught us that marriage is not worth it. Laws since the end of WWII have made marrying not worth the time and money financially since divorce is the result and a divorce will hurt you financially to the point of near crippling your life. Why bother. Having children and then having to pay child support or fight for custody or never to see your child, why bother. fickle nature of our culture being if its broke get a new one means that most women will use the :it just wasnt meant to be line" to excuse bad behavior and leave a marriage. No one puts in the effort anymore so why bother. All these issues with dowrys and honor killings and the like really make getting married something that rich people do on a whim and poor people do out of ignorance. Anyone with any sense will stay away from marriage. keep the government out of your relationship. if it doesnt work out move on without the pains of cutting a house in half or losing the dog/cat to the ex. hell avoid the term ex. just dont do it.

    January 17, 2012 at 5:30 am | Report abuse |
    • Kwk

      Poor Ken couldn't find Bride Barbie...I think there's one left on the shelf at Target but she may have tatoos if that's ok.

      January 17, 2012 at 7:22 am | Report abuse |
    • mcp123

      "Poor Ken couldn't find Bride Barbie..."

      Here's hoping it goes sour for you....

      January 17, 2012 at 7:43 am | Report abuse |
    • dave

      Ken had a lousy mom

      January 17, 2012 at 8:45 am | Report abuse |
    • mw

      1. "divorce is the result"–I'm going to assume you're talking about in the US. What's the divorce rate these days, 50, 60% ? Just because that many marriages end in divorce does not mean divorce is ALWAYS the end result.
      2. "Having children and then having to pay child support or fight for custody or never to see your child, why bother." Doesn't only happen to married folks, buddy. You're now saying "why bother having kids?" too?
      3. "fickle nature of our culture being if its broke get a new one means that most women will use the :it just wasnt meant to be line" to excuse bad behavior and leave a marriage." First, even with >50% divorce rate, I would be wary of saying "most" people engage in bad behavior. There's any number of reasons people split up. Secondly, it's not ONLY women who engage in said bad behavior!!!
      4. "if it doesnt work out move on without the pains of cutting a house in half or losing the dog/cat to the ex." Wait, so cohabitating non-married people don't have these problems? I get it now! You're not anti-marriage, you're anti-love, anti-relationship! Let's just all live our lives with no risk of heartbreak because, hey, it's expensive and inconvenient if it just happens to not work out!

      I know, off-topic from the article, but Ken, you just made me so mad!!

      January 17, 2012 at 9:15 am | Report abuse |

      ur just lonley

      January 17, 2012 at 4:04 pm | Report abuse |
  6. Bhaskre

    Indians marry along caste line and will be the first to say caste ism is dead! And btw, dowry is just a gift.oh the hypocricy

    January 17, 2012 at 6:54 am | Report abuse |
  7. Jacko-the-punjabi-wacko

    Post my comments you fascist pig dogs....censorship is the first control implemented during the fall of democracy.

    January 17, 2012 at 7:41 am | Report abuse |
    • Jacko-the-punjabi-wacko

      Where are the (2) comments that describe my smelly, fat, fugly, arranged Indian
      Bride. I wish my dowry was high because I am stuck with her now and with such a small dowry, I am screwed.

      January 17, 2012 at 7:44 am | Report abuse |
    • That Guy

      It's their site, deal with it. You probably used profane or questionable language that somebody flagged. Calm down.

      January 17, 2012 at 7:45 am | Report abuse |
    • Jacko-the-punjabi-wacko

      Hey "that guy", easy for you to say. I have a fugly wife, smelly, no dowry, and you give me advice about comments.. ....
      Pray for my pee pee...please....she is that fugly.....really hairy and smelly (like a dogs rear end).

      January 17, 2012 at 7:56 am | Report abuse |
  8. Jacko-the-punjabi-wacko

    Whomever said that beauty was in the eye of the beholder must have been legally blind. My arranged Indian wife is so fugly, she farts from her mouth. I would rather kiss a camels rear end, then contemplate the thought of bedding down with such a fugly Biach. To top it off, my dowry was 1359 USD....hardly enough to compensate for a life filled with disappointment. Thank the Hindu god of penis for Viagra and paper bags....and febreeze....else I am totally screwed. What did I do to deserve my parents poor choice of slave.....er.....wife....?

    January 17, 2012 at 8:15 am | Report abuse |
    • Jacko-the-punjabi-wacko

      I await the response of the fembots....you know....chicks with d$cks. The fembot movement will come fog me and I will be ready like a Sikh with a 24" kirpan .... To bring hurt and suffering to such shallow minded biaches. Please burn your bras first, and it is easier to cut out your heart if your boobs are sagging to your waist.

      January 17, 2012 at 8:20 am | Report abuse |
    • mjpsych

      First of all you are no f...ing Indian. Indians won't have such a trash mouth like yours. Did you just wake up up from a bad night out and are still drunk or high on some sht???

      Please go and be productive foryour own sake.

      January 17, 2012 at 11:12 am | Report abuse |
  9. gggg

    If you want to do away with the dowry, make arranged marriages illegal. That's a beginning. After that has been achieved, enforce it. Though with all the bribery and graft within the Indian adminosphere, it would be difficult to get the authorities to actually prosecute for arranging a marriage. After all, dowries are already SUPPOSED to be illegal in India, and yet the persist to the point that this kind of advocacy (anti-advocacy?) is needed.

    January 17, 2012 at 9:00 am | Report abuse |
    • R

      Completely agree. Arranged marriage is business, not actual marriage. I remember, when I got married with girl whom I loved, some of my distant relatives were upset because she is from different caste. Believe me, seeing them upset make me happy. Marriage is very beautiful thing. Arranged marriage is the ugliest thing in our society.

      January 17, 2012 at 10:07 am | Report abuse |
  10. Tammy

    I wonder if my husband would have more than one wife if it were allowed....

    January 17, 2012 at 9:03 am | Report abuse |
  11. Jimbo

    They still arrange marriages even in the US. I work with a girl who was in love with this guy and her family didn't approve of his family so now she is engaged to a stranger she has only met twice. She is fine with it, that is the weird part. The other guy is not so happy though.

    January 17, 2012 at 9:39 am | Report abuse |
  12. R


    January 17, 2012 at 10:01 am | Report abuse |
  13. Amit Deshpande

    There is a married man committing suicide in India every 7 minutes. This is according to latest NCRB data. 62000 married men committed suicide last yr compared to 30000 married women. The figures double up for married status, while for unmarried men:women ratio is 1.3 :1 Unjust gender biased marital laws are directly responsible for these deaths. The practice of dowry and deaths due to it have been found to be a hoax. What this application does, is to encourage domestic violence against men. If anything the app developers and shaadi.com are putting blood on their hands by promoting misandry and violence against men.

    January 19, 2012 at 4:52 pm | Report abuse |
  14. promotion web

    There are some interesting points in time in this article but I don't know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added news.blogs.cnn.com to FeedBurner as well

    January 23, 2012 at 10:48 am | Report abuse |
  15. ed hardy outle

    If you want to succeed, and do not go to deliberately for success. Just do what you love and believe in, and it will come naturally

    May 29, 2012 at 11:03 pm | Report abuse |
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