Ahead of her Super Bowl halftime show, singer Madonna promised there would be no "wardrobe malfunction." What she didn't guarantee was no obscene gestures.
Rapper M.I.A. provided a middle finger salute to network cameras Sunday night during the 12-minute extravaganza, when she joined Madonna during a performance of the latter's new single, "Give Me All Your Luvin.'"
The apologies from the NFL and NBC came quickly - they blamed each other.
"There was a failure in NBC's delay system," said Brian McCarty, the league's vice president of communications. "The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans."
"The NFL hired the talent and produced the halftime show," NBC said. "Our system was late to obscure the inappropriate gesture and we apologize to our viewers."
The episode was reminiscent of the 2004 Super Bowl when singer Janet Jackson's nipple was briefly exposed during a performance with singer Justin Timberlake.
The infamous "wardrobe malfunction" episode, as it came to be known, prompted the Federal Communications Commission to fine broadcaster CBS $550,000. In November, a divided 3rd Circuit Court of Appeals ruled the FCC improperly punished the network.
Since then, the NFL has maintained tight control over the show's production.
Fast forward to Sunday and what the NBC dubbed M.I.A's "spontaneous gesture."
As in 2004, the episode occurred when the New England Patriots were playing in the big game.FULL STORY