Polar bear cub going live to save sea ice
Siku the polar bear, shown in this photo at 89-days-old, will be streaming live online.
February 27th, 2012
08:30 AM ET

Polar bear cub going live to save sea ice

When Siku the polar bear cub was introduced to the public late last year, he quickly became an Internet sensation, with his own Web and Facebook pages. But with fame often comes responsibility, and officials at Denmark's Scandinavian Wildlife Park said Siku would have an important burden to shoulder.

"Siku is going to be an ambassador for polar bears, for global warming," park director Frank Vigh-Larsen said in December.

Siku's official first day on the job was Monday, International Polar Bear Day.

Beginning Monday, the wildlife park, in cooperation with Polar Bears International and explore.org, a philanthropic media organization, will show  a daily live look-in at Siku from 9 a.m. to 11 a.m. ET at explore.org/siku and polarbearcam.com. You can also follow along again on Tuesday at CNN.com/live.

“We’re launching the Siku Cam on International Polar Bear Day, which is a day of action on climate change,” Robert Buchanan, president and CEO of Polar Bears International, said in a press release. “Our goal with the Siku Cam is for people to fall in love with this little cub and become inspired to reduce their carbon footprint to help save arctic sea ice.”

Siku is named after the environment of the polar bear, with siku being the most common word for sea ice in the Inuit language across the Arctic. The bears hunt on the sea ice, and as it disappears, so do opportunities for the bears to eat, the polar bear conservationists say.

The National Snow and Ice Data Center reports that the Arctic ice cover is near record lows, with the January 2012 Arctic ice cover the fourth lowest ever recorded.

"Based on the satellite record, before 2005 average January ice extent had never been lower than 14 million square kilometers (5.41 million square miles). January ice extent has now fallen below that mark six out of the last seven years," the NSIDC website says.

Many scientists blame global warming, fueled by carbon dioxide emissions, for the decline in sea ice. Polar Bears International says two-thirds of the estimated 20,000 to 25,000 polar bears in the wild could disappear by the middle of this century if carbon dioxide emissions are not cut.

“Our goal with the Siku Cam is to create awareness and inspire change,” Vigh-Larsen said in a press release. “And we are resolute that his image may only be used to advance those ends.”

Siku's secret to saving ice may be melting hearts. Check out these pictures and try not to smile.

See polar bears in the Canadian wild.

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Filed under: Animals • Bears • Climate change • Environment
soundoff (37 Responses)

    soon artic ice will be a thing of the past...

    February 27, 2012 at 8:31 am | Report abuse |
    • loverspoint

      These bears will end up on some Chinamans dinner plate once the cuddliness wears off.

      February 27, 2012 at 12:12 pm | Report abuse |
  2. AMERICA 1st

    Train him to shake hands with the ragheads as it bites their diapers off their heads

    February 27, 2012 at 9:42 am | Report abuse |
    • LittleBearFN

      Is it just me or is this statement just plain stupid?

      February 27, 2012 at 12:32 pm | Report abuse |
    • adam

      Clearly well thought out. you idiot!

      February 27, 2012 at 12:33 pm | Report abuse |
    • ha

      maybe they could sniff out the dogs in the us presidential elections too, make it easier for y'all, just sayin..

      February 27, 2012 at 1:12 pm | Report abuse |
  3. Mr Shropsharp

    I don't know much, but I do know one thing. Polar bears are some pretty useless animals.

    February 27, 2012 at 11:35 am | Report abuse |
    • cyn507

      so are humans.

      February 27, 2012 at 11:51 am | Report abuse |
    • ckfilip

      so are you

      February 27, 2012 at 12:08 pm | Report abuse |
    • Johanna

      They are a lot more useful then you will ever be!

      February 27, 2012 at 12:22 pm | Report abuse |
    • BOMBO ©

      So far, 3 people who have not read the Diary of a Wimpy Kid series. Let's keep 'em comin'.

      February 27, 2012 at 12:47 pm | Report abuse |
    • Mr Shropsharp

      Before, I said that polar bears are some useless animals, but now I can see that not every polar bear is so useless after all.

      February 27, 2012 at 12:57 pm | Report abuse |
  4. Cherries

    Aaaaw! Everything he does is adorable!

    February 27, 2012 at 11:52 am | Report abuse |
  5. Fiona

    Why is there a video of polar bear cubs being in appropriately handled in what appears to be a Chinese zoo?

    February 27, 2012 at 11:54 am | Report abuse |
    • loverspoint

      Well if you understood Chinese she is saying: Eating this bear will make me more attractive to my husband and the fur will look good as a hat or coat.

      February 27, 2012 at 12:16 pm | Report abuse |
  6. loverspoint

    My bet is they end up in some Chinese drug store as an aphrodisiac for some impotent Chinaman. China is one of the worst violators of poached endangered species. There are no Wild Polar Bears in China- What they should be doing is promoting Sharks and Rhinos and many other species.

    February 27, 2012 at 12:10 pm | Report abuse |
  7. high hopes


    I love polar bears, always have!


    February 27, 2012 at 12:10 pm | Report abuse |
    • loverspoint

      I guess some people that drink Coca Cola don't they seem to think that by changing the color of the can on the outside- a promotion to save Polar Bears- affected the taste of the drink inside. Those same people were fed painted red and white feces and said it tasted like Coke. Who says consumers are not brainwashed?

      February 27, 2012 at 12:20 pm | Report abuse |
  8. cyg

    No republican should be allowed to watch this – unless they want to be reminded what this creature looks like after its gone. (It's more important they be allowed to drive their Escalades then this creature to live, after all).

    February 27, 2012 at 12:26 pm | Report abuse |
  9. Chumlee

    And of course, humans just sit buy and do nothing as our wildlife disappears, our oceans die, and our air
    become so hazardous that we in time will not be able to breathe.

    Great job humans

    February 27, 2012 at 12:51 pm | Report abuse |
    • Jj

      how many times has the earth gone thru ice ages and then warmed back up??? Quite a few. Were humans around? No. But this is humanities fault this time right? Wrong. People really need to find a hobby instead of making crap up

      February 27, 2012 at 1:02 pm | Report abuse |
    • hilo, hawaii

      Nothing? We do Plenty -popping them out left and right is definitely doing something. These selfish and vain Gluttonous Breeding habits take effort, ya know.
      Sustainable Two breeding? For wimps -I wanna see the massive species & environmental destruction, the worldwide famines and potable water shortages -even here in Nuevo Americanos -when we reach NINE BILLION in 2050.
      Don't tell ME to put a condom on it. (Walmart & Target, pampers-formula-merck-monsanto-clothes manufacturers shudder at the thought)

      It's Game Over when mega-star Angie Jolie can proudly announce on People Cover, "I Love Being Pregnant!" -after 2 preganancies w/ 3 bio offspring ("Hey, I can afford them, so to he ll if the planet can.") -and after adopting to expand family size. (Guess 'real ones' are better? Is that the message, b/c right b/f you turned yourself into a RESOURCE HOG, you were an example of expanding family size w/out over-populating.) Oh well.

      February 27, 2012 at 1:29 pm | Report abuse |
    • loverspoint

      @ Jj- it was fishermen in Monterey CA who almost caused the extinction of Sardines because of their greed. Man will obliterate everything on the face of the earth in the name of capitalistic greed, sport, or boredom. If the US didn't have federal and state parks, then every square inch of land in the US would have by now been strip mined with hazardous waste tailings left behind, every ounce of oil would have been pumped and sold, and every mountain would have been clear cut and naked of trees. Your already contaminated tap water would look like a cesspool in India.

      February 27, 2012 at 1:29 pm | Report abuse |
    • New guy

      Stuff what?

      February 27, 2012 at 5:49 pm | Report abuse |
    • Martha Stewart

      Stuff these red bell peppers with a nice crab paste, seasoned with garlic and oregano. Put them in the oven and bake at 325 for 15 minutes. Top with parmesan and let sit. Your guests will love them.

      February 27, 2012 at 5:51 pm | Report abuse |
  10. Professor Trollworth

    Polar bears can't use computers. This article is a lie.

    February 27, 2012 at 1:08 pm | Report abuse |
    • southern

      Thank you! i needed a smile

      February 27, 2012 at 2:14 pm | Report abuse |
  11. BOMBO ©

    The muffled noises you hear are so many people talking through their hats.

    Nobody knows the reasons for the current instability in weather patterns. Is it all – or mostly – natural? I suspect so. Is it still a good idea to clean up our act, even if it is natural? Sure. But I will say this, we'd better hope that the weather problems have a manmade source and we can fix it. Because if it is a natural long term problem it means we CAN'T fix it. If there is one thing we don't do well as a species, it is ADAPT. There doesn't seem to be any plan to adapt to these changing weather patterns.

    February 27, 2012 at 1:13 pm | Report abuse |
  12. hilo, hawaii

    Awesome use of this creature's attention. -and about time.

    I always believed a % of the $$$$, in some Hollywood cases literally MILLIONS (from Benji to Marlow, to Morris the Cat), , made off of celebrity animals was allocated for their causes, like the Humane Society, or The Cove foundation, etc.
    To write it off as "Animals have no use for money." is absurd. They are in more desperate need of advocates than most people.

    February 27, 2012 at 1:19 pm | Report abuse |

    this is just wrong!!! its only 86 days old and they are making it work already!!! what about cub labor laws!!!

    February 27, 2012 at 3:32 pm | Report abuse |
    • Cindy

      I thought the same thing! Sweeeeeeet!

      February 27, 2012 at 5:46 pm | Report abuse |
  14. Kyle

    This is hilarious. A good article on CNN finally!

    Make easy money online for free – $100+ per day - @ FreeMoneyProducer(dot)com

    February 27, 2012 at 5:27 pm | Report abuse |
  15. / Through a Scanner, Darkly /

    Good Luck little polar bear!!

    February 27, 2012 at 9:02 pm | Report abuse |
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