Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one. Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

soundoff (160 Responses)
  1. banasy©

    "Even his mom wore won."
    Double that sentiment for his idea of making a uni a trademark.

    June 26, 2012 at 3:36 pm | Report abuse |
    • mik

      Perhaps the writer is submitting the article by dictating to Siri

      June 26, 2012 at 4:08 pm | Report abuse |
    • Phil

      "even his mom wore won."

      I knew that would be jumped on, and rightfully so.

      You are a professional writer for goodness sake's. You are not writing a facebook update, make sure it is correct.

      June 26, 2012 at 4:13 pm | Report abuse |
  2. aster

    Even his mom wore won.

    Wow. We got used to "there" instead of "their" and "its" instead of "it's" but this is something new. CNN, proofread your stuff! You are a news agency, not just a kid posting online!

    June 26, 2012 at 3:47 pm | Report abuse |
  3. Steven

    I find the teeth more shoking than the eyebrow...

    June 26, 2012 at 3:55 pm | Report abuse |
  4. JusThinkin

    LOL @ Amber

    June 26, 2012 at 3:58 pm | Report abuse |
  5. Jayce

    Great he trademarked being a big dork-mo, good for him

    June 26, 2012 at 3:58 pm | Report abuse |
  6. BmoreLady

    Looks like he's wearing eyeliner along with that unibrow...Guess he's just a hairy guy. Looks a little tranny to me! Glad he's not trademarking those teeth! yuk!

    June 26, 2012 at 3:59 pm | Report abuse |
  7. sbowie

    these are trademarks, not patents...

    June 26, 2012 at 3:59 pm | Report abuse |
  8. tyberspace

    More need of proofing:
    "Many people...have begged and pleaded with Davis to get pluck away the unibrow."

    "To get pluck away"?

    Surely this story wasn't so rushed that no one bothered to proof it? Embarrassing and pathetic.

    June 26, 2012 at 4:01 pm | Report abuse |
  9. isthereadog

    I don't always go online, but when I do....Eyebrows

    June 26, 2012 at 4:02 pm | Report abuse |
  10. FarLeft

    There have been many, notable..., less-than-attractive NBA players. He certainly belongs in that group. The 'brow', the teeth (yikes!), the bug-eyes, the ears, this kid has the entire package. Talented?.., yes. A face that would sink a ship?.., yes again. I think the NBA all-ugly team is looking-for a new captain!

    June 26, 2012 at 4:05 pm | Report abuse |
  11. Milwaukee72

    everytime I see him I so desperately want to trip and fall with a strip of hot wax onto that thing.

    June 26, 2012 at 4:19 pm | Report abuse |
  12. kevin

    I don't always proof my writing, but when I do, I do it in production.

    June 26, 2012 at 4:20 pm | Report abuse |
  13. Tafari

    That unibrow is one thing but what about them piranha teeth. YIKES!!!!!!

    June 26, 2012 at 4:23 pm | Report abuse |
  14. bxgrrl

    I thought the "unibrow" was originated in the SpongeBob cartoon. See further, "Squidward."

    June 26, 2012 at 4:28 pm | Report abuse |
  15. Nathan K


    June 26, 2012 at 4:29 pm | Report abuse |
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