Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one.

SportsPickle.com: Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

soundoff (160 Responses)
  1. Matthew

    "even his mom wore won"...who the hell copy edited this article? Have we become so lazy now that taking five minutes to proof read an article isn't considered worth the time?

    Apparently the answer is "yes".

    June 26, 2012 at 4:31 pm | Report abuse |
  2. basketcase

    "even his mom wore won."
    GRAMMAR FAIL

    June 26, 2012 at 4:32 pm | Report abuse |
  3. Justin

    I agree. I have no idea what this article is about as I could not get past the obvious errors.

    June 26, 2012 at 4:33 pm | Report abuse |
  4. Todd

    How about "Fear the Dentist"

    June 26, 2012 at 4:35 pm | Report abuse |
  5. Piers Morgan, Supervillain

    Way to go Anthony. Follow the advice of my favorite fictional character from Game of Thrones:
    "Never forget what you are, the rest of the world will not. Wear it like armor and it can never be used to hurt you. "
    – Tyrion Lannister.

    June 26, 2012 at 4:36 pm | Report abuse |
  6. Ccc Ssss

    Seriously? Who the wrote this article? Patents and trademarks are NOT the same thing. Perhaps you should've done the requisite 5 minutes of research to figure that out before writing this. "The patent applications show he's filed trademarks for both phrases..." UM NO, that makes zero sense. You should be ashamed, and CNN even more ashamed. Don't you people have fact checkers??? And why are you even writing about this in the first place??

    June 26, 2012 at 4:37 pm | Report abuse |
  7. Personal Hygeine and Dental Care

    OK I don't want to be mean here but Tony do something man.

    1. Personal hygiene includes washing face, shaving/trimming facial hair and that includes forehead hair.
    2. Dental care, OK dentists are expensive but I am sure you can swing a few visits, some invisalign braces and maybe let them file down a few of those knotty looking oversize blunt point sort of teeth.

    OK man well remember this, you have talent that will make you big money, you don't need a gimmick like looking like a tall black troll to get ahead. While it is funny it does not have longevity – it is only funny the first time someone see you after that,,, well it is just disgusting.

    June 26, 2012 at 4:38 pm | Report abuse |
  8. Chang

    Gonna be the new Dwight Howard, but with a jumpshot...and a uni. Keep both....

    June 26, 2012 at 4:38 pm | Report abuse |
  9. Marlon

    Dude! The brow I don't mind but what are you doing about the grill?

    June 26, 2012 at 4:40 pm | Report abuse |
  10. Personal Hygeine and Dental Care

    Oh yeah and I pre apologize to Palin but uh the brow makes you look sort of like a special needs kid, a really tall special needs kid. Sorry really I am sorry Sarah.

    June 26, 2012 at 4:40 pm | Report abuse |
  11. Shavethebrow.org

    The uni brow is nasty and so are his jacked up teeth. The fact that someone can trademark something so stupid is beyond me.

    June 26, 2012 at 4:42 pm | Report abuse |
  12. dezli

    "While Davis couldn't make any money off of the merchandise sold with his namesake or nicknames while playing in the NBA"

    Really?

    June 26, 2012 at 4:43 pm | Report abuse |
  13. Yakobi

    What a poorly edited article.

    "While Davis couldn't make any money off of the merchandise sold with his namesake or nicknames while playing in the NBA..."
    That should be "NCAA".

    "Many people...have begged and pleaded with Davis to get pluck away the unibrow."
    Remove "get".

    June 26, 2012 at 4:46 pm | Report abuse |
  14. Chop

    this is newsworthy? cnn is stupid. not as stupid as a kid who trademarks a unibrow though. shave it dude you look dumb.

    June 26, 2012 at 4:46 pm | Report abuse |
  15. Anthony Stark

    .....Or you could shave between your eyebrows. Not every nonconformist cause is worth it.

    June 26, 2012 at 4:48 pm | Report abuse |
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