Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one. Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

soundoff (160 Responses)
  1. dentist

    look at those gnarly teeth!

    June 26, 2012 at 4:49 pm | Report abuse |
  2. bildo

    Yup, you gotta fix those stones with your unibrow money.

    June 26, 2012 at 4:57 pm | Report abuse |
  3. A guy

    "Even his mom wore won." – Really? You get paid to do this?

    June 26, 2012 at 4:59 pm | Report abuse |
  4. Jeff Frank (R-Ohio) "The Lunatic Fringe"

    Unibrow? Hmmm. How come he's got one of those? Too much testosterone?

    June 26, 2012 at 5:00 pm | Report abuse |
  5. That guy

    Looks like someone was playing craps in his mouth and just threw his teeth in there.. Priority#1: Get teeth fixed with first paycheck..

    June 26, 2012 at 5:03 pm | Report abuse |
  6. Portland tony

    With brow or not, only question is, will he be a good or great NBA player. And if I looked that foolish, I would want to make a buck or two for comments about it too!

    June 26, 2012 at 5:05 pm | Report abuse |
  7. Anderson

    Can't match The People's Eyebrow –

    June 26, 2012 at 5:08 pm | Report abuse |
  8. hmmmmm

    I think someone is extremely confused about the difference between a patent and a trademark....

    June 26, 2012 at 5:10 pm | Report abuse |

    One of the worst basketball players I've EVER seen in my entire life!

    June 26, 2012 at 5:11 pm | Report abuse |
  10. Foda

    This kid has more teeth than a chinese phone book has pages!

    June 26, 2012 at 5:13 pm | Report abuse |
  11. Dee

    he needs to get a shape-up ASAP.

    June 26, 2012 at 5:17 pm | Report abuse |
  12. John

    They should trademark one eyed inbreds while their on the same topic!

    June 26, 2012 at 5:18 pm | Report abuse |
  13. Jeremy

    Where was the editor on grammer-check day?

    June 26, 2012 at 5:18 pm | Report abuse |
    • JustSaying

      you mean "grammar" 🙂

      June 26, 2012 at 5:31 pm | Report abuse |
  14. TwEEzer

    Dude has got some shark teeth!

    June 26, 2012 at 5:19 pm | Report abuse |
  15. Stupac

    Pretty sure it should read: "While Davis couldn't make any money off of the merchandise sold with his namesake or nicknames while playing in the (NCAA)" Not NBA. Man this place is turning into Grantland.

    June 26, 2012 at 5:21 pm | Report abuse |
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