Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one. Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

soundoff (160 Responses)
  1. Whats Wrong with the world

    CNN does not have to wonder why its ratings are so bad when they report garbage like this as news! Leave the Poor kid alone; whats wrong with humanity is just demonstrated by the ugly comments on this page by so many people on this thread!

    June 26, 2012 at 5:28 pm | Report abuse |
  2. Rhode Island

    Does any one else notice the mistake in this article? "even his mom wore won"........

    June 26, 2012 at 5:34 pm | Report abuse |
    • Grahamalam

      "pleaded with Davis to get pluck away the unibrow" yeah it's poorly written

      June 26, 2012 at 6:07 pm | Report abuse |
  3. BoogerFree

    And I just trademarked my short and curlies.

    June 26, 2012 at 5:34 pm | Report abuse |
  4. Lee Tutt

    looks are not everything to everybody, he is just a kid that loves to play basketball, I sure some of you are not much to look at yourselfs!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    June 26, 2012 at 5:42 pm | Report abuse |
  5. Virginia Boy

    I had a unibrow before this kid was born! Give me a break. America at it finest...not.

    June 26, 2012 at 5:43 pm | Report abuse |
  6. Big Bird

    I already dislike this guy and have never seen him play. From what I've read he is all about the bling. What a loser. Who cares if other people grow a unibrow and make a few bucks?

    June 26, 2012 at 5:44 pm | Report abuse |
    • KIMosabi

      BIGBIRD...i am no UK fan. I am actually an alum of UofL. I have no reason to like this kid, but don't assume that he is all about the "bling." For one, that is just a nonsense phrase to still be using in 2012 and this statement couldn't be farther from the truth. You have NO IDEA how much merchandise sold in one measly season referencing his unibrow. He did the respectable thing and went along with it. Now, why is it such a crime that he wants what is rightfully his? Give me a break. NOT ALL ATHLETES ARE ABOUT THE "BLING!"

      June 26, 2012 at 6:24 pm | Report abuse |
  7. justme

    This runs in our family...hope he's not too upset..

    June 26, 2012 at 5:45 pm | Report abuse |
  8. justme

    Would that be you? You missed the comma..just sayin..

    June 26, 2012 at 5:46 pm | Report abuse |
  9. MrBo

    Dude should get some braces pronto.

    June 26, 2012 at 5:50 pm | Report abuse |
  10. Catherine

    let's talk about something that actually matters.

    HIV infection is only a chronic illness if you can afford the medication. Without the medication you will almost certainly die of AIDS. And if you can afford the treatment, you will have negative side effects from the medicines.

    Food for thought.

    June 26, 2012 at 6:21 pm | Report abuse |
  11. pachy

    Beat him to it –

    already have : "Fear the Bro", "Raise the Bro", iBro" and "From Yo Mama to Yo Yo Ma"

    June 26, 2012 at 6:24 pm | Report abuse |
  12. Fr33th1nk3r

    He looks like a rage face....

    June 26, 2012 at 6:31 pm | Report abuse |
  13. Tee

    What a disgusting freak show he is. Disgusting.

    June 26, 2012 at 6:48 pm | Report abuse |
  14. JB

    Doesn't anyone proofread anymore?

    June 26, 2012 at 6:52 pm | Report abuse |
  15. Ben

    More like "fear the teeth". Hope he spends all this money he plans on making on fixing those critters.

    June 26, 2012 at 6:57 pm | Report abuse |
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