Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one.

SportsPickle.com: Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

soundoff (160 Responses)
  1. Jason

    Dude needs some hot wax.

    June 26, 2012 at 7:09 pm | Report abuse |
  2. Hadenuffyet

    Ughh... sports , have at it , I find it boring

    June 26, 2012 at 7:19 pm | Report abuse |
  3. cheatsheets4u

    The internet would be so much better if the grammar police would not patrol the internet.

    June 26, 2012 at 7:23 pm | Report abuse |
    • MrBo

      "The internet would be so much better if the grammar police would not patrol the internet."

      A better way to say that would have been:
      "The internet would be so much better if the grammar police would not patrol it."

      June 26, 2012 at 7:26 pm | Report abuse |
    • Yossarian

      Actually, if not for the grammar police the Internet might be nigh unreadable.

      June 26, 2012 at 7:59 pm | Report abuse |
    • Piers Morgan, Supervillain

      what a redundantly redundant way to say what you are saying there when you said it, cheatsheets

      June 26, 2012 at 8:23 pm | Report abuse |
  4. shoot

    sicko indeed! why not patent the english!

    June 26, 2012 at 7:43 pm | Report abuse |
  5. Jenny

    As soon as the ink dries on the trademark papers, make a b-line to the nearest orthodontists.

    June 26, 2012 at 7:56 pm | Report abuse |
    • Miguelito

      Now that is funny and so true!!

      June 26, 2012 at 9:56 pm | Report abuse |
  6. PantyRaid

    His teeth looks like the front end of my 1988 Toyota Corolla.

    June 26, 2012 at 8:15 pm | Report abuse |
  7. jimbob

    Not teeth, they're teefus.

    June 26, 2012 at 8:21 pm | Report abuse |
  8. Melissa W

    "While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NBA, it's clear this likely top-choice player is making sure to get down to business ahead of the draft and his likely stint on the U.S. Olympic team."

    Uh, he couldn't make $ on his unibrow/image while in college. He's never even played a game in the NBA. Now that he's out of college, he'll be able to make all sorts of $ on his image; that's why he's trademarking it. This is the worst error in the piece because it is factually incorrect. Although the grammar errors are annoying and should not be tolerated.

    June 26, 2012 at 8:33 pm | Report abuse |
    • Think!

      Actually, Melissa W., you misread and misquoted – it says "while in the NCAA" NOT "NBA" – then the article goes on to explain why and that now he will make money, patenting his unibrow phrases "ahead of the NBA draft." So, in reality: THIS – that is YOUR error – is, indeed, "...the worst error in the piece because it is factually incorrect." .... Thus the reason the "grammar" police (and comprehension police) just might need to be a bit more active in the US educational system.... "light-hearted humor" in case that was missed!!

      June 26, 2012 at 10:23 pm | Report abuse |
  9. Andrew

    Forget the unibrow, he is just weird looking. I guess he will be one weird looking rich basketball player. LOL. One thing is for sure, no one will confuse him for anyone else. He has a unique look, weird, but unique. Good for him I guess.

    June 26, 2012 at 8:42 pm | Report abuse |
    • Freebird

      He'll be rich for a while, then he'll retire and be broke like all the rest of the former millionaires from the NBA and NFL.

      June 26, 2012 at 10:25 pm | Report abuse |
  10. maryla

    Agree with you!!!

    June 26, 2012 at 9:24 pm | Report abuse |
  11. Vivian

    I am appalled by the insensitivity on this thread about this light-hearted article about a CHILD. He is a CHILD, and will likely pay more taxes than most of the idiots commenting about his looks and calling him racially hurtful names.

    Rich people run this country, and he will be rich. And you will be trolling the internet looking for a place to be hurtful. Idiots.

    June 26, 2012 at 9:25 pm | Report abuse |
    • Freebird

      Hey, Vivian, thanks to Obama we will all get a piece of his pie. Ain't America Great! YEAHHHHH!!!!

      He works hard and we benefit!!!! That is awesome. I hope he scores a huge deal with Nike and Gillette so that we can get some of his loot. Go Democrats!

      June 26, 2012 at 10:28 pm | Report abuse |
  12. Tim

    What about a razor to take care of that? Seriously there is nothing attractive about that brow.

    June 26, 2012 at 9:43 pm | Report abuse |
  13. Freebird

    It shoud be "Fear the orthodontist" instead.

    June 26, 2012 at 10:23 pm | Report abuse |
  14. Freebird

    I hate Kentucky anyway. Go Blue!

    June 26, 2012 at 10:36 pm | Report abuse |
  15. chicago7

    Now we know who won the auction of the pterodactyl robot from Jurassic Park. And apparently glued it to his forehead.

    June 26, 2012 at 10:41 pm | Report abuse |
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