Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one.

SportsPickle.com: Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

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Filed under: Basketball • College basketball • Sports
soundoff (160 Responses)
  1. tina

    I came to this page after checking out the world's ugliest dog contest photos. I think I'll go back...

    June 26, 2012 at 10:43 pm | Report abuse |
  2. Freebird

    I prefer a woman with a one big brown eye.

    June 26, 2012 at 10:46 pm | Report abuse |
  3. zizwe allette

    why did the dude say he wasn't physically ready to play in the NBA? Why the hate?

    June 26, 2012 at 10:47 pm | Report abuse |
  4. iCroMagNon

    Hasn't anyone noticed the resemblance between him and Joan Crawford... 'it's like the song "Betty Davis Eyes" only "he's got Joan Crawford Eyes"..

    June 26, 2012 at 10:52 pm | Report abuse |
  5. Freebird

    The writer should patent "Writing by Dummeez" for real.

    June 26, 2012 at 11:01 pm | Report abuse |
  6. Freebird

    Is that the guy that Ed Norton curb stomped?

    June 26, 2012 at 11:16 pm | Report abuse |
  7. kentucky sux

    he will be a bust in the nba
    he will be worse than the recent trailblazers 1st overall pick that was released
    10 years from now he will be regarded as 1 of the most over rated players ever

    June 26, 2012 at 11:17 pm | Report abuse |
  8. jez

    He should also file for crooked teeth.

    June 26, 2012 at 11:29 pm | Report abuse |
  9. Dentist

    Trademark those bottom incisal teeth to....that crowding is RIDICULOUS! Come see me soon Anthony Davis!

    June 26, 2012 at 11:29 pm | Report abuse |
  10. HeidiLiz

    Did he also trademark those crooked a** yellow teeth?

    June 26, 2012 at 11:38 pm | Report abuse |
  11. larry5

    Don't get too excited. He still has to earn his place among the big boys.

    June 26, 2012 at 11:48 pm | Report abuse |
  12. dazzle ©

    Trademark those brows, what a marketing failure. UGLY....

    June 26, 2012 at 11:55 pm | Report abuse |
    • anthony c

      He should trademark those crooked teeph to go along wit da brow...What a joke....

      June 27, 2012 at 1:52 am | Report abuse |
  13. For the love of war..

    I think Vicente Fernandez already had this patented 🙂

    June 27, 2012 at 12:19 am | Report abuse |
  14. aaron

    why doesn't he just trademark the word "ugly" while he is at it?

    June 27, 2012 at 12:47 am | Report abuse |
  15. bringit

    "bow to the brow!" how could u miss that?

    June 27, 2012 at 12:49 am | Report abuse |
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