Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one. Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

soundoff (160 Responses)



    June 27, 2012 at 1:16 am | Report abuse |
    • Loogin

      What in the name of all things holy did you just say?

      June 27, 2012 at 1:32 am | Report abuse |
  2. jack

    This kid better practice or all he'll have is his trademark brow.

    June 27, 2012 at 1:33 am | Report abuse |
  3. hgdf

    He needs to take care of them teeth too.

    June 27, 2012 at 2:21 am | Report abuse |
  4. cvf32939

    Some of these comments are hilarious – the green eyed monster rears it's ugly head. You're obviously jealous of the money he earns.

    June 27, 2012 at 2:49 am | Report abuse |
  5. bobhamiltonchicago

    If I were an NBA team GM or owner, I'd pass on this kid because that trademark move was a "tell" that he's going to be more trouble than he's worth. And that's putting most of the blame on his advisors. A more advanced form of Moneyball is quickly going to overtake sports in general and the NBA especially. For what this kid and his agents and spiritual advisors are going to try to squeeze a team for, I could put an entire team on the court. And what do they do? (I'm pointing to Jonah Hill who's playing Peter Brand in this comment) "They win more games."

    June 27, 2012 at 4:42 am | Report abuse |
  6. Truth Hurts

    Its called paying attention. Jeremy Lin lost control of his brand what with the Linsanity and all. This tells me that this kid has good handlers who are anticipating success and protecting their client's (and their own) interests. Didn't the Bieb trademark his doo?

    June 27, 2012 at 5:54 am | Report abuse |
    • JudgeDB

      Its called being a greedy dbag who will likely already get paid millions of dollars to play an insignificant game. Besides, I think Kobe Bryant already has the trademark for being a greedy NBA dbag, so this kid is SOL.

      June 27, 2012 at 9:16 am | Report abuse |
    • JomoDaMusicMan

      Lin Sanity is just a secondary name to Vince Sanity. Since Vince had that handle for a dozen yrs before Lin, who should actually get paid for that Lego

      June 27, 2012 at 9:58 am | Report abuse |
  7. shadeaux

    Show him da money!

    June 27, 2012 at 6:33 am | Report abuse |
  8. tk007e

    He needs to also copyright those jagged multiple-row shark teeth that he has!

    June 27, 2012 at 6:34 am | Report abuse |
    • MICHIGANfan

      LOL! True!

      June 27, 2012 at 9:09 am | Report abuse |
    • KQ

      YES!!!! they freak me out so much.

      June 27, 2012 at 9:17 am | Report abuse |
  9. Blah blah the wheel's off your trailer

    Its so amazing that black parents in America will still send their All-American kids to play sports and win championships for colleges and universities in racist Jim Crow confederates states! I bet young Davis and his parents cannot travel in certain parts of Mitch McConnel's state of Kentucky without being profiled or followed by the cops or stalked by the KKK! This kid's parents couldn't have sent their kid to play for the Fighting Illini of Illinois but they just had to send him to Kentucky! I'm sure Adolph Rupp is proud! Let's face it, I don't have a problem with black kids playing for programs in red confederate states but since the election of President Obama, these states have disrespected African-Americans in every way, form and fashion imagianable and have done everything withing their means to return America to the Jim Crow era, yet it babbles me that these African-American parents are so ignorant of their own history that they would send their kids to play in these racists states! Well, as they say, those who ignore are bound to repeat it! Good luck!

    June 27, 2012 at 7:23 am | Report abuse |
    • Patrick

      Kentucky was a Union state and Illinois had Jim Crow laws along with Connecticut, California, and many other states not located in the south. Most people don’t hold grudges for 45 years or more – and that's probably a good thing.

      June 27, 2012 at 8:13 am | Report abuse |
    • O Rly

      Oh it babbles you does it?

      June 27, 2012 at 9:04 am | Report abuse |
    • will

      blah blah blah, yea and there is no racial pofiling in Chicago and the rest of Illinois. GET REAL!

      June 27, 2012 at 9:15 am | Report abuse |
    • JomoDaMusicMan

      Or, how about us watching & letting out kids watch the racist Films that Hollywood Produces. Back in the day they only put blacks in films to make people laugh and make mockery of the Black Race. Now, today Blacks are only put in Films to make the Racist look like they are superior. If a black man and white have a fight the White always wins and blacks only survive for a few minutes in most movies before they are killed. White Racist enjoy blacks being Intimidated, killed and made to look like a complete fool. You're right about Southern U, I can remember going to Lexington protesting that Blacks were not allowed to Play at UK, they were one of the last schools in the SEC, to play Black Players and then they started recruiting mostly Light Skinned blacks like Sky Walker. UK, was one of the most racist schools in the country, even GA & Al were playing dark skinned players while KY was trying to recruit half white players. The only reason KY recruited blacks was because when they had to play Western Ky in the tournament and Western Blew them out by 30 pts strickly because Western was loaded with Black Players. They then knew they had to intergrate

      June 27, 2012 at 9:48 am | Report abuse |
  10. TRACK

    Anthony Davis, the best of luck n talent 2 U!...TRACK

    June 27, 2012 at 8:20 am | Report abuse |
  11. Patrick

    The unibrow image and slogan as related to AD were around at least several months before he applied for the rights. Doesn't that mean he is not eligible to get a trademark? I don't think AD was the one printing all those stupid shirts UK fans were wearing at games.


    June 27, 2012 at 8:20 am | Report abuse |
  12. Guest

    So, there are millions who have similar now do they start paying him royalty to have one? I hope the trademark office uses commonsense to reject this filing.

    June 27, 2012 at 8:31 am | Report abuse |
    • Richard J.

      Nah. Trademarks only apply if used in conjunction with the product. e.g. "Raise The Brow" is a common nautical term and it would not apply. You could start a company called "raise the brow", or "unibrow" etc and it would not infringe on the trademark. Only if you use it in conjunction with AD would it be covered.

      June 27, 2012 at 11:00 am | Report abuse |
  13. Its 2012 not 1912

    First thing I want him to do is fix his grill. Why in the world did his momma let him go that long lookin like that in the mouth? I know everyone's situation is different but come on now!

    June 27, 2012 at 8:35 am | Report abuse |
  14. Richp

    Too late, I had a DI in San Diego in 69 that already had the 'fear the brow' moniker... LOL

    June 27, 2012 at 8:45 am | Report abuse |
  15. woops

    anybody can have a unibrow. if i were him i'd be more interested in trademarking that JACKED UP mouth full of teeth.

    and then learning how to read.

    June 27, 2012 at 8:50 am | Report abuse |
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