Anthony Davis files trademarks for unibrow phrases ahead of NBA draft
Former Kentucky star Anthony Davis is expected to be a top pick in the NBA draft.
June 26th, 2012
03:02 PM ET

Anthony Davis files trademarks for unibrow phrases ahead of NBA draft

If you don't know Anthony Davis from his crushing performances while playing basketball for the University of Kentucky, you likely recognize his face.

Okay, let's be honest, you likely recognize his unibrow.

At nearly any Kentucky game it was never hard to spot fans supporting and pulling for Davis while wearing unibrow T-shirts or even glasses with a unibrow attached - even his mom wore one. Ten best Davis unibrow tributes

Which is perhaps why Davis, who is a hot commodity and is expected to be picked first in the NBA draft on Thursday, is recognizing a moneymaking opportunity and seizing upon it.

Davis officially filed trademark requests with the U.S. Patent and Trademark Office for the two best-known catchphrases associated with him: "Fear the Brow" and "Raise the Brow."

The trademark applications show he's filed trademarks for both phrases for practically everything from T-shirts to banners. Although it's normal for people to trademark slogans for everything under the sun, we had to chuckle when we saw that aftershaves, shaving preparation and skin cleansers were included on the list.

While Davis couldn't make any money off of the merchandise sold with his name or nicknames while playing in the NCAA, it's clear this likely top-choice player is making sure to get down to business ahead of the NBA draft and his likely stint on the U.S. Olympic team.

And it isn't a bad idea to get the ball rolling. Davis, if he plays anything like he did at Kentucky, is going to be a big draw wherever he lands. There's been plenty of speculation that he could get some top endorsement deals and be a Kevin Durant of sorts as he enters a stacked NBA field.

Many people over the course of his time at Kentucky have begged and pleaded with Davis to pluck away the unibrow. But in a way, it's come to define him and rally his fans behind him. So we're willing to bet that if he does get a big endorsement deal once he's in the NBA, it probably won't be with an eyebrow waxing company.

soundoff (160 Responses)
  1. Tom

    Why not trademark what makes you look like a tool.

    June 27, 2012 at 9:21 am | Report abuse |
  2. Slowgun

    He should look into;
    "Teeth going in every direction" as well.
    He's got some crazy lower chompers.

    June 27, 2012 at 9:22 am | Report abuse |
  3. Catherine

    let's talk about something which actually matters.

    HIV infection is only a chronic illness if you can afford the medication.  Without the medication you will almost certainly die of AIDS.

    If you can afford the treatment, you will have negative side effects from the medicines.

    Food for thought.

    June 27, 2012 at 9:25 am | Report abuse |
  4. Factchecker

    Not sure that this article could contain more inaccuracies regarding patents and trademarks. I understand that blogs are designed to pump information out quickly, but I'd like to think accuracy plays a role somewhere. How could you file a patent application for a trademark? Wouldn't you file a trademark application for a trademark? Seriously, read what you've written before you post something.

    June 27, 2012 at 9:32 am | Report abuse |
  5. mynamehere

    dumb, I want that 60 seconds back in my life that it took me to read this!

    June 27, 2012 at 9:37 am | Report abuse |
    • James Martin

      Can he trademark just plain ugly? (with apologies to his folks who love him) Up there with 'threepeat'.

      June 27, 2012 at 10:22 am | Report abuse |
  6. Charles Buzbee

    and what planet did you say he came from?

    June 27, 2012 at 9:45 am | Report abuse |
  7. shoebacca

    that's a clown question, unibro.

    June 27, 2012 at 10:03 am | Report abuse |
  8. jj

    He is just plain nasty looking. I wish there was a law against having a unibrow

    June 27, 2012 at 10:34 am | Report abuse |
  9. Dob1234

    FYI, you don't file "patent applications" for trademarks. You file "trademark applications" for trademarks. Patents and trademarks are two entirely different pieces of intellectual property. Equating the two is like trying to equate your house with your car.

    June 27, 2012 at 10:36 am | Report abuse |
  10. hipster

    Is he also going to trademark his mangled teeth?

    Seriously though, if I'm New Orleans (the team with the 1st pick) these types of shenanigans trouble me. If I'm going to pick him first, I want him to be serious about basketball, not trying to cash in on his physical ugliness.

    June 27, 2012 at 10:41 am | Report abuse |
    • Arthur

      lol @ mangled teeth.

      June 27, 2012 at 2:23 pm | Report abuse |
  11. William

    Oh, I think it's a great idea.
    Are the Kardashians on tonight?
    Oh, THIS is news!!!!

    June 27, 2012 at 10:44 am | Report abuse |
    • William

      Just checked and they're not.
      Darn it!!!!

      June 27, 2012 at 10:45 am | Report abuse |
  12. sterrel

    He needs some of those bottom teeth pulled. Too crowded......ehehehahahahah

    June 27, 2012 at 3:40 pm | Report abuse |
  13. chilipepper

    Why would you want to bring attention to a hideous eyebrows? The looks like his mom was scared by a muppet

    June 28, 2012 at 7:16 am | Report abuse |
  14. Nikki M

    Please consider revising your article. You submit a TRADEMARK APPLICATION for a TRADEMARK, not a patent application. Just because the US Patent & Trade Office is one office and has a joint name...sigh...the two are not the same.

    June 28, 2012 at 10:27 am | Report abuse |
  15. RareGem

    It seems to me that this young man is looking out for what others(whites) have done for years, but because he is a black basketball player it has to be negitivity to it. If this was an article about such athletes as Tony Romo, Drew Brees, Dan Marino, Larry Bird and the such doing the same thing as this young man has done, the comments from those would be alot different. My hat goes out to any one that attempts to gain in this country.

    June 28, 2012 at 10:57 am | Report abuse |
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