August 2nd, 2012
10:40 AM ET

'Chick-fil-A Appreciation Day' sets record, restaurant chain says

Chick-fil-A says it set a sales record on Wednesday, the day that supporters rallied around the fast-food chain amid a debate over its president's opposition to same-sex marriage.

The chain won't release sales numbers, but "we can confirm reports that it was a record-setting day," said Steve Robinson, Chick-fil-A's executive vice president of marketing.

Former Arkansas Gov. Mike Huckabee had called on people to buy food at the chain on Wednesday, which he dubbed "Chick-fil-A Appreciation Day," after a backlash against the company and their president.

The controversy started after an interview with the fast-food restaurant chain's president and COO, Dan Cathy, appeared in The Baptist Press on July 16. He weighed in with his views on family.

"We are very much supportive of the family - the biblical definition of the family unit," Cathy said. "We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that."

On a Facebook page Huckabee created announcing the event, more than 620,000 people said they would participate.

He called for a response to a backlash against the restaurants and its president. Customers flocked to the restaurants on Wednesday, many showing their support for the chain and Cathy's opposition to same-sex marriage.

Gay rights activists are planning to hold a "national same-sex kiss day at Chick-fil-A" on Friday.

soundoff (1,687 Responses)
  1. kmac

    This has be the GREATEST ADVERTISING GIMMICK of all times. Cathy has the company name on the front page of every in American and has motivatived more people to come in to chick-fil- a than any tv ad or bill board campaign could ever do. In the future we can see companies taking hot button issues–make a statement then have people come down and flood your business in support or in opposition to your statement. Then you take all that money to the bank. Simply brillant. Hats off to Cathy.

    August 2, 2012 at 11:47 am | Report abuse |
  2. steve

    They just can't take a picture of chic-fil-a without a fat person in it. Even the one above!

    August 2, 2012 at 11:47 am | Report abuse |
  3. Paul King

    The sad thing here is that there are kids living in cars and people out of work for years.
    People losing their homes and men and women in our military being killed.
    This is what you selfish self serving children choose to support.????
    You all need to grow up and learn to fight a COMMON ENEMY...NOT EACH OTHER.

    August 2, 2012 at 11:48 am | Report abuse |
    • PAUL

      Excellent reply!!!!

      August 2, 2012 at 11:51 am | Report abuse |
    • Doc Knowitall

      COMMON ENEMY = Liberal Progressive Communists !

      August 2, 2012 at 12:06 pm | Report abuse |
  4. John

    Now everyone can resume to not eating there today.

    August 2, 2012 at 11:48 am | Report abuse |
  5. breezy

    the record for the most bigots in a crappy chain restaurant? these are all the same morons who arent wealthy and think its a good idea to vote for mitt romney

    August 2, 2012 at 11:48 am | Report abuse |
    • Middle Aged Gay

      You make a good point here...a statement like 'a record setting day' could mean anything and not necessarily more customers, more sales, more revenue, etc.

      August 2, 2012 at 11:53 am | Report abuse |
    • Mark

      Just because someone has a different opinion, that doesn't make them a bigot. You could vote for Mitt Romney for a number of different reasons. You appear to be the small minded individual

      August 2, 2012 at 11:56 am | Report abuse |
    • GoTparT

      Don't be too sure about that.

      August 2, 2012 at 11:56 am | Report abuse |
    • Doc Knowitall

      The record for most teed of liberals in one blog, LOL... all the way to the bank !

      August 2, 2012 at 12:08 pm | Report abuse |
  6. ally buster

    I hope that anyone who eats at one of these places enjoys a nice, painful myocardial infarction-

    August 2, 2012 at 11:48 am | Report abuse |
  7. cheng508

    All of these religious leaders are leading society to hell's gate and getting rich while doing so.

    August 2, 2012 at 11:48 am | Report abuse |
    • Phil

      Yeah... because everyone knows that sticking your schmeckle in another guys poo-poo tunnel is the only way to the promised land, right?

      August 2, 2012 at 12:59 pm | Report abuse |
  8. Keith George

    This chain is prejudice against non-christians. My son did not get a job from them because he wasn't christian enough.
    I won't be eating there.....EVER...

    August 2, 2012 at 11:49 am | Report abuse |
    • Doc Knowitall

      Right, maybe your sone just wasn't up to par. Stop blaming other people for your woes in life.

      August 2, 2012 at 12:09 pm | Report abuse |
  9. AgentM

    Did they have seperate lines for people of color?

    August 2, 2012 at 11:49 am | Report abuse |
  10. RMohrUAB

    Because of all the people that aren't wealthy and are thriving in the Obama economy?

    August 2, 2012 at 11:50 am | Report abuse |
  11. Nancy

    It's sad how those who SCREAM for tolerance are so INTOLERANT of those of us who don't share their opinion on particular issues. Though I do not agree with you, I don't find it necessary to call you hateful names or wish you harm. You know who you are.

    August 2, 2012 at 11:50 am | Report abuse |
    • Dan

      I agree 100 percent.

      August 2, 2012 at 11:52 am | Report abuse |
    • Scott

      Right on Nancy!!!!

      August 2, 2012 at 4:49 pm | Report abuse |
  12. K Bowers

    Fine. Let the franchise have one record day. The rest of us will boycott them the other 364 days of the year in the hopes that the chain goes belly up or that the owners come to their senses. (If they have any.)

    August 2, 2012 at 11:50 am | Report abuse |
    • Hugh Jass

      You'd have to be a fanatic to buy a franchise from them now. I'm betting another company will come in and eat their lunch over the next two years. What they have lost is a huge number of REGULAR customers, which won't be replaced by busing-in kids to inflate sales. They sponsor Little League teams, and those are already being taunted as they play; next year the kids won't want to be on the Gay Chicken team. Our PTO decided not to use them for a carwash last week because so many people were negative; they used a burger place instead. When sales drop enough, they will go public and be bought out by PepsiCo, which will end the donations to lobbyists and get back into the food business.

      August 2, 2012 at 11:58 am | Report abuse |
    • appapo

      and that would be great for american business, that we all begin to boycott people we don't agree with.

      August 2, 2012 at 10:44 pm | Report abuse |
  13. Elvis

    Time for life to go on

    August 2, 2012 at 11:50 am | Report abuse |
  14. Mormon Wife Lover

    Romney has inspired so many godly followers to value the traditional family of 7 wives. One for each day of the week.

    August 2, 2012 at 11:50 am | Report abuse |
    • Ken27

      Amazing how you selectively forget that Obama's father had numerous wives and his grandfather had 4 wives.

      Romney has only had 1 wife, his father had one wife and his grandfather had one wife.

      August 2, 2012 at 11:55 am | Report abuse |
  15. dave in Ohio

    I'm only sorry that there are no CFA stores near me, so I could support them.

    My support is not based on the opinion of the owners, it is based on the intolerance and bullying of the far left vermin who intend to destroy a good company because of that opinion.

    August 2, 2012 at 11:50 am | Report abuse |
    • mbc

      I totally agree!

      August 3, 2012 at 1:04 am | Report abuse |
    • lauren

      Your definition of intolerance is in-correct. You fail to understand that when someone says something that is free speech, and when someone opposes, that is free speech as well. I assure you there is no bullying. I am gay and respect this man voice and opinions, he can keep them. I also voice my opinion to say that keeping people who love each other from having the same rights is bigotry.

      August 3, 2012 at 11:34 am | Report abuse |
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