[Updated at 4:35 p.m. ET] The Los Angeles Lakers' 0-8 preseason and 1-4 start to the regular season were too much for the front office to take.

The NBA team on Friday fired second-year head coach Mike Brown, whose efforts to implement a new offense and mesh free-agent signings with stars who won a title two years ago didn't turn into wins.

"Really, it came down to ownership and management looking at the record, looking at the improvement level, and wondering a month or two or three down the road, will we be in the same spot," General Manager Mitch Kupchak told reporters.

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